Attraction Marketing Consulting

Submitting articles to the search engines is a time honored strategy for generating traffic.  It has been used since the first days of the Net and continues to be an efficient traffic generation strategy even in our Net 2.0 times.

There are a lot of queries over the best methodology of submitting articles for optimum traffic and effectiveness.  What are the ideal techniques and which are the most effective?

The 1st technique is to submit your article to the granddaddy of all article directories, EzineArticles.  This site has built a name of being the ideal article directory in town.  It’s loved by marketers and by readers and most importantly, by Google.

It is a source of frustration to lots of marketers who find it tough to meet the submission guidelines or cope with the timescales for articles to be approved.

However, if you read their guidelines and stick to them, your articles will get through without a hitch.

Once they are in Ezinearticles you instantly receive advantages from it.  Articles in this directory tend to rank very well in Google, even without backlinks to them.

Add in a few backlinks and suddenly you find your articles are ranking in the top ten for moderately competitive keywords.  In fact, even without backlinks they can mostly rank well simply because they are on Ezinearticles.

Once your article has been published you need to do some quick backlinking to it simply to give it that additional boost in the search engines.

Firstly, take your Ezinearticle author RSS feed and submit it to RSS directories.  You will be able to either use a tool or do it by hand.  If you are doing it by hand, just choose the top 10 directories in a Google search and that will be good enough for now.  You can always submit to more later on, therefore make sure you retain track of which ones you have added your feed to.

You can also use one of the numerous ping sites to ping your article.  This does give Ezinearticles a lift, but it additionally gets your article noticed.

Finally, social bookmark your article.  Once more, you are able either use a tool or do it manually.  If your article is newsworthy and well written then you can look at adding it to sites such as Digg or Stumbleupon to get further links and traffic.

After all, there are different article directories out there, but none of them carry the weight of Ezinearticles.  Google Knoll is a current contender and is very popular with marketers who are using it to submit their articles too.  So far though, these don’t appear to be ranking as well as Ezinearticles, but it looks a good way to get the Big G to note your sites.

For the other article directories it is simply not worth submitting articles manually to them, except perhaps the top half a dozen big directories.  Many of the remainder get so little traffic it is simply not worthwhile, apart from the backlink.  Therefore you can either outsource or automate these submissions to free up your time to target building your business.

If you’re submitting articles then you need to make certain they are already on Ezinearticles for max traffic.  Do some simple backlinking to your article and you will easily find your articles ranking well for their keywords and bringing you good traffic.