article marketing reviews
Is it illegal or wrong to write articles on products you are trying to promote that you never bought or used?
Meaning, how can you write a review or article on something (i.e. a computer or a dieting program) if you have never bought or used it. Wouldn't this be cheating the consumer? Maybe I'm asking the wrong question. Sorry, I'm a beginner in internet marketing and have moral issues. Please explain why if you can. Thank you very much.
As the first poster indicated, copywriters promote products and services they've never personally used all the time. It's called advertising.
When I was first starting out as a writer, I was shocked one day when I was told I had to write a letter from the company president that was to go on the back of a brochure. Naive as I was, I had assumed that a letter from a company president should be written by the president - not some lowly junior level copywriter.
If you have a moral dilemma writing about things you've never used, then advertising may not be the career for you. But, at the same time, if you take it upon yourself as a writer to learn as much as you can about the products and services you are writing about, you should view copywriting as an opportunity to help consumers make better-informed buying decisions.
I hope this helps.
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