7Jul/070
article marketing case study
Do you know of a case study of a college or university doing a successful viral marketing campaign?
I'm looking to find a case study of how a school has used viral marketing succesfully as a whole, or more particularly in generating leads.
A link to an article on it or the agency that did the campaign would be helpful.
harvard school of business published an article last year. I could not find it in a search. You should contact them by email.
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